We can afford to have a cheap mobile phone, we can live without designer clothes; it seems we can do without many other things, which seem to be important. We can also eat poor quality food which is everywhere now – but not for long … Dido is a project of the future, aimed to extend our life. Without nitrates, premixes, suffixes, etc. that is hidden under letters and numbers on a wrapper or a sticker.
Dido is true food, an alternative to intensive farming.